AIR JORDAN l “BRED”
RELEASED DATE | 1985
RETAIL | $65
NIKE SNEAKER DESIGNER PETER MOORE WAS CHARGED WITH DESIGNING THE FIRST AIR JORDAN SIGNITURE SNEAKER. AFTER MAKING A GRAND PRESENTATION TO MICHAEL AND HIS FAMILY IT WAS HIS MOTHER THAT HELPED PUSH MJ TO GIVE NIKE A CHANCE. MIKE ORGINALLY THOUGHT THEY LOOKED LIKE “CLOWN SHOES”.
USING THE NIKE AIR SHIP AS THE PRIME INSPIRATION FOR THE AJ1, THE BRED COLORWAY BROKE THE NBA DRESS CODE REGULATIONS. NIKE SAW THIS AS A MARKETING OPPERTUNITY AND THUS THE BANNED NIKE NAME WAS BORN. THE AIR JORDAN l WAS THE FIRST SHOE TO BE WRON IN THE NBA WITH MULTIPLE COLORS WITHOUT WHITE BEING THE BASE COLOR.
THE AIR JORDAN l WAS THE FIRST SHOE TO BE WORN IN THE NBA WITH MULTIPLE COLORS WITHOUT WHITE BEING THE BASE COLOR. THE AIR JORDAN l BROKE RECORDS WHEN RELEASED IN THE SPRING OF 1985. OVERALL THERE WHERE 23 DIFFERENT VARIES OF THE AJ1 RELEASED NOT INCULDING THE KO’S.
