Yeezy Boost 350
Turtle Dove
In February 2015, the presentation of YEEZY SEASON 1 rewrote the template of the modern fashion show, uniting style, music, celebrity, social media, and contemporary art to create a vibrant spectacle of creative expression. Kanye West joining forces with Adidas was shocking to sneaker community after a highly successful relationship with Nike.
Kanye West joining forces with Adidas was shocking to sneaker community after a highly successful relationship with Nike. The Yeezy brand instantly gave Adidas an unstoppable fashion icon that would give Jordan & Nike undeniable competition. YEEZY BOOST 350 has gone on to become one of the most sought-after and fastest-selling footwear models in history.
BOOST™ cushioning sole and adidas’ Primeknit material with West’s pioneering aesthetic. The 350 was awarded 2015 Shoe of the Year by Footwear News.
